On 11 February 2025, Groupe M6 published its full-year results for 2024 with consolidated revenue of €1,311.2 million, stable year-on-year (2023: €1,315.6 million)¹. Groupe M6’s advertising revenue was also stable at €1,061.6 million (2023: €1,067.0 million). The non-advertising revenue of Groupe M6 was €249.6 million (2023: €248.6 million). It benefited from the record year achieved by M6 Films and SND within a stable cinema market. Films co-produced and distributed by Groupe M6 accounted for one-third of tickets sold for French-produced films in 2024, resulting in a 17.1 per cent increase in revenue for the Productions & Audiovisual Rights division. Conversely, diversification led to a slight decline in revenue, with the contribution from La Boîte aux Enfants (Gulli Parcs) offsetting the impact of the slowdown in the property market on Stéphane Plaza Immobilier’s commissions.

Group profit from recurring operations (EBITA) was €242.1 million (2023: €300.7), reflecting investments in streaming as well as the slowdown in the video advertising market in the second half of the year. Groupe M6 reached its announced target of an operating margin of 18.5 per cent (2023: 22.9 per cent).

In May 2024, Groupe M6 successfully launched its streaming platform M6+, accelerating its transformation towards a combined model of streaming and linear broadcasting by investing €46.4 million in additional operational costs, including the cost of exclusive content and the technical, marketing and launch costs for M6+. Streaming revenue grew strongly by 34.2 per cent year-on-year, reaching €99.5 million in 2024 (2023: €74.1 million), representing 9.6 per cent of the total revenue of the Groupe M6’s video division (formerly ‘Television’), compared to 7.1 per cent in 2023.

Groupe M6’s free-to-air channels, M6, W9, 6ter and Gulli, registered a stable audience share of 12.8 per cent across all audiences (2023: 13.0 per cent). The performance in the 25 to 49 target group was impacted by the broadcast of the Olympic and Paralympic games on channels of the public broadcaster. Flagship channel M6 achieved a total audience share of 7.8 per cent in 2024, having the strongest growth of all French channels in prime time, excluding the Olympic and Paralympic games. In the summer of 2024, M6 broadcast the Uefa Euro 2024 and in total, 48 million French watched football on the channel, while its long-running entertainment programmes continued to deliver strong audience figures. L'Amour est dans le Pré (Farmer Wants a Wife) achieved a 29 per cent audience share in the target group of viewers aged 25 to 49, while La France a un incroyable talent (Got Talent) recorded a 28 per cent audience share in the same target group.

The three radio stations of Groupe M6 – RTL Radio France, Fun Radio and RTL 2 – achieved good commercial performance in 2024 with an audience share of 22.2 per cent in the target group 25- to 49-year-olds, up 0.2 percentage points compared to the previous year.

^{1 Excluding scope effect: deconsolidation of Ctzar, sold in July 2023 and M6 Digital Services’ media and special interest division, sold in September 2023, and acquisition of La Boîte aux Enfants (Gulli Parcs) in July 2024}