RTL AdAlliance
Simplicity for advertisers. Value for publishers.

The international advertising sales house RTL AdAlliance, a subsidiary of RTL Group, unites premium content publishers under one roof for international brands to connect with European audiences.

Combining the most successful broadcasting, publishing and Adtech companies in Europe, RTL AdAlliance offers brands access to over 100 TV channels, 350 print publications and 5,000 premium web properties – with over 150 million daily TV viewers and more than 4 billion online ad impressions a month in one streamlined service – enabling unrivalled reach in Europe and beyond.

Brand portfolio
Facts & figures
premium web properties
leading news & magazine brands
TV channels
radio stations
About us

RTL AdAlliance is the international advertising sales house of RTL Group.

We connect brands & audiences globally through great media content. Thanks to our advertising technology and our premium media content​, we offer everything needed to master the total video space and make the very best of the transition into digital and addressable TV.

RTL AdAlliance has offices in:

Amsterdam, Berlin, Brussels, Cologne, Hamburg, Dusseldorf, Ghent, Gutersloh, Helsinki, Hilversum, London, Luxembourg, Los Angeles, Milan, Munich, New York, Oslo, Paris, Rome, Stockholm, Vienna, Zurich.

Simplicity for advertisers
We give advertisers simplified access to premium, brand-safe platforms that reach only the most engaged audiences around the world – audiences that are more receptive to your message because they’re enjoying top-quality content.

Value for publishers
We empower publishers to make better use of their premium platforms by providing smarter, simpler monetisation strategies and dedicated media sales support – bringing platforms, technology, and expertise together under one roof.

RTL AdAlliance is part of the RTL Group. The group announced its decision in February 2022 to combine its fully owned businesses RTL AdConnect, G+J iIMS and the media division of smartclip to create an international advertising sales champion.

The creation of RTL AdAlliance follows RTL Group’s strategy to develop its international activities to create an alternative to digital giants and consolidate international ad sales under one roof.

Offices around the world
Office 1 Office 2
Germany Überseeallee 10
20457 Hamburg
Picassoplatz 1
50679 Cologne
Italy Piazza Velasca, 8
20122 Milano
The Netherlands Barend en Van
Dorpweg 2, 1217
WP Hilversum
98-100 1021 JL
Sweden Döbelnsgatan 21
111 40 Stockholm
Finland Sofiankatu 4 C
(3rd floor)
00170 Helsinki
Belgium Avenue Jacques
Georgin 2
1030 Brussels
Coupure Rechts
64B 9000 Ghent
Switzerland Zeltweg 15, P.O. Box
8032 Zurich
United States 2900 W Alameda
Ave, Burbank,
CA 91505
1540 Broadway
Manhattan New York
City, New York
France 157 avenue Charles-de- Gaulle,
92200 Neuilly-sur-Seine
UK 5th Floor – Tenterden Street,
London, W1S1TE
Luxembourg 43, boulevard
Pierre Frieden
Norway Tordenskioldsgate 6
0160 Oslo
Austria Gumpendorfer Strasse 19-21
1060 Vienna