RTL brand
One of the strongest brands in the European media landscape

In 2021, RTL strengthened its position as a leading European media brand by creating one unified RTL brand. RTL Group, RTL Deutschland, RTL Nederland, RTL Hungary, RTL Luxembourg and the international sales unit RTL AdAlliance all operate under one RTL brand. This includes one joint design, purpose, promise and shared brand principles.

The power of the RTL brand is also used for the streaming services RTL+ in Germany and Hungary and RTL Play in Luxembourg. With one brand, endless possibilities arise: the multicoloured logo reflects diversity in content and people by offering individual creations for users, employees and partners.

By making use of an endless variety of colours, the multicoloured logo is unique in Europe’s media landscape. The innovative three-coloured rectangular logo follows the simple rule: content defines the brand. The colours of the logo are adapted to promote different topics and partnerships in various contexts, thereby reflecting the diversity of RTL’s content and people.

RTL stands for entertainment, independent journalism, inspiration, energy and attitude.