Overview
RTL brand
On of the strongest brands in the European media landscape

The core brand RTL, owned by RTL Group, has gone through a comprehensive redesign and repositioning to strengthen RTL as Europe’s leading entertainment brand. With a long legacy, RTL stands for entertainment and independent journalism.

With one brand, endless possibilities arise: the new multicoloured logo reflects diversity in content and people by offering individual creations for users, employees and partners.

Roll-out started with RTL Group and RTL Deutschland. Other RTL-branded units will follow.

By making use of an endless variety of colours, the new multicoloured logo is unique in Europe’s media landscape. The innovative modernisation of the three-coloured rectangular logo of RTL Television follows the simple rule: content defines the brand. The colours of the new logo are adapted to promote different topics and partnerships in various contexts, thereby reflecting the diversity of RTL’s content and people. With the new RTL brand, a new purpose, promise and brand principles have been developed.

RTL stands for entertainment, independent journalism, inspiration, energy and attitude.

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RTL is Europe’s leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 56 television channels, seven streaming services and 36 radio stations. The Group’s families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group’s largest business unit and Germany’s first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and 6play in France. Fremantle is one of the world’s largest creators, producers and distributors of scripted and unscripted content, responsible for around 12,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building one-stop advertising sales houses in Germany and the Netherlands with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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