On 14 May 2024, Groupe M6 – a pioneer in digital television in France – reached a milestone in its streaming goals with the launch of new streaming service M6+. M6+ replaces 6play as the company’s advertising-based video on demand (AVOD) platform. With double the amount of programmes available free of charge, M6+ offers a total of 30,000 hours across all genres throughout the year, including 10,000 hours of exclusive content. The platform will bring together Groupe M6’s strong brands while offering new streaming content, including 300 films, 300 series and 200 youth brands.

Immersive, engaging and accessible: Thanks to a number of innovations, such as M6+ stories and an interactive player enhanced by data visualisation, the platform makes it easier for viewers to discover and engage with new content. With M6+, Groupe M6 is offering cross-media content on the same platform for the first time: Users can also listen to podcasts based on a selection of the company’s best audio content.

To improve accessibility, M6+ has been rolled out on all connected TVs and all programmes are available for a minimum of 30 days. The platform combines quality and simplicity while offering premium features such as HD and cast to TV – all free of charge. M6+ was developed by streaming technology company Bedrock, which is owned by both Groupe M6 and RTL Group, and is backed by an ambitious investment plan: The aim is to double online programme consumption and triple revenue by 2028.

A national advertising campaign

“Stream, save”: To build awareness and attract new users, the launch is accompanied by an ambitious advertising campaign highlighting that the service is free. Developed by Groupe M6’s in-house creative advertising team, the ads are rolled out as part of a large-scale multi-channel campaign across TV, radio, billboards and the press.