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Advertising sales expanded
After taking over the advertising sales of Bauer Media Group’s digital portfolio, Ad Alliance will also be responsible for the future sales of the company’s print titles.

On 1 January 2024, Ad Alliance, Germany's largest cross-media sales house, entered into a partnership with Bauer Media Group, a Hamburg-based media company. Under the agreement, Ad Alliance is responsible for the advertising sales of Bauer Media Group’s digital brands – a portfolio reaching an average of more than 110 million monthly visitors.

This partnership has now been extended: From 1 January 2025, Ad Alliance will take over the advertising sales of Bauer Media Group’s print portfolio, offering advertisers the opportunity to reach audiences in popular print environments. The agreement includes well-known brands such as Bravo, Tina, In Touch and Meins.

Frank Vogel, Managing Director of Ad Alliance, says: "We are delighted about the trust and the even more intensive cooperation with Bauer Media Group. The constant changes in the industry cannot be stopped, so it is all the more important to actively shape these changes for ourselves, to act with a forward-looking approach and to position ourselves for the future. This is exactly what the cooperation with Bauer Media Group is: a perfect match that pays into our value proposition of quality, staging, impact and reach."

Ingo Klinge, CEO of Bauer Media Group's German publishing business, adds: "By working together with Ad Alliance as the number one in the German market, we are creating the ideal conditions to continue to market the successful Bauer portfolio – in digital and print – in the best possible way in the future. At the same time, we are ensuring that the needs of our customers continue to be optimally served. With this cooperation, we offer strong and creative cross-media solutions in terms of content, relevance in high-quality target groups and the highest reach on the market. In short, together we are creating a real heavyweight in advertising."


Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

Irina Mettner-Isfort

Vice President Media & Investor Relations, RTL Group

+49 221 456 56410