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Honouring creative courage
At the end of 2024, RTL Deutschland’s children programme Toggo unveiled a rebranding that was met with enthusiasm from the creative industry and received several design awards in the following year.

Toggo took a bold step with the repositioning of the brand and its refreshed appearance. With a vibrant mix of 2D and 3D elements, shiny and rough textures, and sweet and edgy details, the new brand design reflects the real world of kids. It can be easily and flexibly adapted to different occasions, maximising the fun and letting the content take centre stage. The design is also set to grow naturally, with the option of easily adding new creative elements.

In 2025, the redesign was honoured with several prestigious awards:

  • ADC: Bronze Brand ID for ‘Broadcasting & Streaming > Redesign’
  • Eyes & Ears Awards: Silver for ‘Best new design package for a channel or platform’
  • World Media Festival: Silver winner for ‘Marketing & Promotions | Brand Identity’
  • Gema Awards: Gold winner for ‘Brand Total Design Package’
  • German Brand Awards: Gold for ‘Excellence in Brand Strategy and Creation Brand Strategy – B2C’
  • German Design Awards: Winner for ‘Excellent Communications Design Brand Identity’

The redesign received particular praise from the German Design Awards jury, stating:

“A radically modular collage design that flexibly adapts to a wide range of content gives Toggo an exceptionally strong and distinctive identity. […] With great creative courage, this project impresses through consistency, a joy of experimentation and a high level of recognisability.”

The new design was developed by agency FeedMee in close collaboration with the Toggo Design Team, and was rolled out at the end of 2024.

Contact

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com

RTL is Europe’s leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 52 television channels, six streaming services and 40 radio stations. The Group’s families of TV channels are either number one or number two in five European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group’s largest business unit and Germany’s first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group’s streaming services include RTL+ in Germany and Hungary, and M6+ in France. Fremantle is one of the world’s largest creators, producers and distributors of scripted and unscripted content, and is responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 28 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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