With the in-house promotions, Smartclip, RTL Group’s ad-tech unit, has created a total of four new executive positions. Alongside the promotion of Gloria Eichler to the newly created C-level position of CPO, Mirjam Naves is now VP Projects & Processes, while Christian Osterhues is VP People & Culture, and Shira Leffel is VP Marketing & Product Education.

The leadership expansion marks the next stage in Smartclip’s transition to a company purely focusing on advertising technology – following the formal incorporation of Smartclip’s media division into RTL AdAlliance. The four executives will focus on key strategic areas to position Smartclip in the marketplace and ensure the company continues to be at the forefront of the fast-evolving ad-tech landscape.

The promotions also demonstrate Smartclip’s ongoing commitment to promoting diversity and gender equality in the ad-tech industry. With women making up 40 per cent of the company’s leadership team, Smartclip is well above the industry average of 28 per cent.

Thomas Servatius, Co-CEO of Smartclip, says: “I’m a firm believer that our people are the cornerstone of our success. I’m therefore delighted to welcome Gloria to the C-level team as CPO – her experience and impressive track record will be instrumental to the continued success of our products. Mirjam, Shira, and Christian will also all play important roles in ensuring Smartclip, its products, and its people continue to thrive as we take on our new market focus. I am also very pleased to see our leadership team moving closer to gender parity. Achieving 40 per cent female representation is a significant milestone for us as we continue to lead the way in furthering diversity and inclusion in our industry.”

In her new role, Gloria Eichler is responsible for Smartclip’s strategic product direction. Since joining Smartclip over 12 years ago, Gloria has held several technical roles in platform development and ad delivery optimisation. As VP Projects & Processes, Mirjam Naves will lead major strategic integrations and development projects, helping to sustain Smartclip’s competitive edge and facilitate its growth. As VP People & Culture, Christian Osterhues will lead Smartclip’s recruitment and training strategies, aiming to amplify Smartclip’s commitment to its people and nurture its positive and dynamic company culture. And as VP Marketing & Product Education, Shira Leffel will continue to oversee the marketing and product education teams while identifying marketing synergies across all RTL ad-tech entities and external technology partners.