In 2024, Groupe M6 achieved a total audience share of 13.0 per cent, remaining stable from the previous year (2023: 13.0 per cent), excluding the Olympic Games. In the 25-49 target group, the audience share decreased slightly to 20.1 per cent (2023: 20.5 per cent).

M6 – Football and iconic formats draw record audiences

Groupe M6’s flagship channel had a total audience share of 8.0 per cent (2023: 8.1 per cent) and an audience share of 12.6 per cent in the 25-49 target group, both excluding the Olympic Games.

The broadcast of the Uefa Euro 2024 set audience records on both M6 and streaming service M6+, with the France versus Portugal quarter final being watched by 12.7 million French viewers. In total, 48 million French watched the Uefa Euro 2024 on M6¹. Groupe M6 strengthened its offering of free-to-air sporting events by securing the rights to broadcast the Fifa World Cup 2026 and 2030.

Two iconic formats, both approaching their 20th anniversary, performed well in 2024. L'Amour Est Dans Le Pre (Farmer Wants a Wife)recorded its highest audience figures in seven years, being the most watched programme on TV² with a 29 per cent audience share in the 25-49 target group. The 19th season was followed by 4.7 million viewers on average (2023: 4.4 million viewers). La France A Un Incroyable Talent (Got Talent) broadcast its best-ever season , recording a 28 per cent audience share in the 25-49 target group.

M6 maintained its position as the leader among young viewers, thanks to programmes such as Qui Veut Etre Mon Associé (Dragon’s Den), which recorded a 30 per cent audience share in the 15-34 target group. Les Traîtres (The Traitors) celebrated its most successful season so far, achieving a 33 per cent audience share in the 25-49 age group with the show’s third season.

3.5 million viewers tuned in to watch the first episode of the new show Le Maillon Faible (The Weakest Link), which achieved a 30 per cent audience share in the 25-49 target group – the best audience figure for a new entertainment programme on the channel in four years.

M6+, W9, 6ter and Gulli 

In May 2024, Groupe M6 launched its new streaming service M6+, replacing 6play as the company’s advertising-based video on demand (AVOD) platform. On 7 November 2024, it reached its highest daily audience ever with 3.4 million users on the platform. In total, the streaming service recorded 25.4 million unique monthly users in November.

W9 is the leading channel for news, sport, music, reality TV and comedy. In 2024, its total audience share was 2.2 per cent (2023: 2.3 per cent). The Europa League game between Marseille versus Shakhtar Donetsk performed especially well with 1.7 million viewers.

6ter achieved a total audience share of 1.7 per cent (2023: 1.6 per cent) and an audience share of 2.2 per cent in the 25-49 target group (2023: 2.4 per cent). The channel had a particularly strong performance in documentaries.

Gulli achieved its best year in 14 years in the 25-49 target group with an audience share of 1.8 per cent (2023: 1.7 per cent). In 2024, it recorded a total audience share of 1.1 per cent (2023: 1.0).

^{Source: Médiamétrie / Médiamat - audience to date}

^{1 Coverage (10 consecutive seconds) of Uefa Euro 2024 matches + 100% Uefa Euro post-matches broadcast on M6}

^{2 Recurring entertainment programme with several appearances in the same year}