Building on the company’s impressive IP (intellectual property), Fremantle Sports aims to tell captivating stories within the sports world, humanising athletes, teams and federations. Through its vast creative network, Fremantle Sports will deliver top-tier sports projects on a global scale, enabling sports talent and rights holders to connect with their worldwide fanbase.

Fremantle is already well-established in sports content with its portfolio of international labels having already made waves in the sector. These include 72 Films’ award-winning All or Nothing (Arsenal and Tottenham Hotspur) for Amazon, UFA’s All or Nothing: The German national team in Qatar, Fremantle Australia’s Matildas: The World At Our Feet for Disney+, Wildside’s My Name is Francesco Totti for Sky, Fremantle Italy’s Underwater: Federica Pellegrini for Amazon, En Cero Coma’s Los Williams for ETB in Spain and Netflix, and Monster Films’ Dirty Sports: The Biathlon Scandal for TV2 in Norway.

The launch of Fremantle Sports forms part of the company’s wider growth strategy, building on the successful expansion of Fremantle’s Drama & Film and Documentary businesses in recent years. The new unit will focus on non-scripted and factual documentaries and new digital formats, working with the Fremantle Entertainment, Documentary and Drama & Film teams.

Fremantle Sports will be led by Owain Walbyoff who has been appointed as the new Director of the unit. In this role, Owain will lead and develop Fremantle's sports strategy, focusing on expanding the company's global sports content offering through partnerships with rights holders, brands, first-look deals and co-productions.

The creation of the new global sports entertainment unit has been spearheaded by Amelia Brown, CEO of Fremantle UK, Gabriella Carriere, Group Head of Strategy, Georgette Schlick, CEO of Fremantle Northern Europe, Jeff Hasler, President of Original Productions; and Mark Reynolds, Global Head of Documentaries and Factual.

Jennifer Mullin, Global CEO of Fremantle, says: “Expanding our sports capabilities is an exciting next step in our growth strategy, following the successful blueprint that has delivered continued growth across our Drama & Film and Documentaries pillars. Thanks to our exceptionally talented cohort of labels, we already have a strong offering for the genre, which we are thrilled to be evolving with Fremantle Sports under the expert guidance of Amelia, Gabriella, Georgette, Jeff, Mark and Owain. We look forward to providing global audiences with compelling sports storytelling and sports formats that engage the passions and desires of fans around the world.”