The innovative technology will debut during the broadcast of the UEFA EURO 2024, which will kick off on 14 June in Germany. In France, Groupe M6 has acquired the broadcasting rights to 13 of the 25 matches, which will be shown on flagship channel M6 and streaming service M6+.

Ease Live, which is part of global technology company Evertz, is a leader in providing innovative interactive TV technology for media and entertainment companies. Thanks to the collaboration with Bedrock, French football fans will have access to live game statistics and fan engagement features, such as team line-ups, player statistics and much more, while following the European Championship on M6+.

Jonas Engwall, CEO of Bedrock, says: “At Bedrock, we’re constantly developing new solutions to create exceptional streaming experiences, which is why we chose to collaborate with Ease Live. By combining Bedrock's streaming expertise with Ease Live's innovative overlay technology, we're powering M6+ to deliver a truly engaging experience for EURO 2024 viewers, setting a standard for how fans will expect to interact with their favourite sporting events.”

In the first deployment of this joint solution, Bedrock and Ease Live will deliver interactive overlays over-the-top (OTT) to M6+ viewers via Android TV, Apple iOS and Android mobile devices. These features will also be made available later this year for a range of smart TVs and devices including Samsung, LG, Hisense, Apple TV and Amazon Fire TV. By implementing a solution that “sits over” existing TV or OTT services, Bedrock and Ease Live significantly reduce deployment times from months to days and enable global scalability.