Content drives our business. It connects us with our audiences, and entertains, informs and engages people across the world. We want our viewers to trust us and for our content to have a positive impact on people’s lives. Therefore, RTL focuses on areas such as content responsibility, journalistic independence, freedom of expression, digital media literacy, artificial intelligence, intellectual property and copyright.
Especially with the issues of fake news and online disinformation, it is essential to maintain public trust and ensure that news and information are broadcast in compliance with strong journalistic principles – without compromise. The news reporting from RTL channels is based on editorial and journalistic independence. RTL’s commitment to impartiality, responsibility and other core journalistic principles is defined in its Newsroom Guidelines. Moreover, RTL complies with all applicable EU and national child protection laws and regulations.
In a recent interview with DWDL.de, David Whigham, Editor-in-Chief of NTV, talked about the channel’s approach to independent news, how they tackle fake news and how they deal with populist parties.
We Are Era’s Mesh Collective partners with the Vodafone Foundation in Germany for the cross-country campaign #MeMyselfandAI.
Entertainment meets cutting-edge technology: Ad Alliance is behind the first AI-created TV special ad in Germany, which transformed the Let's Dance stage into a dragon arena.
Together with the Bertelsmann Content Alliance, RTL Deutschland, UFA and We Are Era launch a cross-media campaign to promote optimism and social cohesion in Germany.