Overview
Two wins for RTL Deutschland at the Weißer Elefant Awards
Neue Geschichten vom Pumuckl, a modern revival of the beloved children’s show, and Toggo Radio’s inspiring election-week campaign empowering kids across Germany to engage with democracy, both claimed top honours.

RTL Deutschland celebrated a double win at this year’s prestigious Weißer Elefant (White Elephant) Children’s Media Awards. The hit series Neue Geschichten vom Pumuckl (Pumuckl’s New Adventures) and the initiative Toggo Radio gibt dir eine Stimme! (Toggo Radio Gives You a Voice!) both took home top honours in their categories.

Presented by Medien-Club München since 2001, the Weißer Elefant recognises outstanding productions for children and young people.

🏆TV/Streaming category: Neue Geschichten vom Pumuckl  

Produced by Neuesuper for RTL, the series combines nostalgia with modern storytelling, lovingly recreating the workshop’s charm while introducing fresh humour and heart. Florian Brückner stars as Meister Eder’s nephew, while Maximilian Schafroth gives voice to Pumuckl, digitally transformed through AI to echo the unmistakable tones of original actor Hans Clarin.

Florian Brückner and Pumuckl in the iconic workshop: the original series about Meister Eder and the red-haired kobold captured hearts of audiences across Germany in the ’80s.

The production’s attention to detail and creative innovation earned well-deserved recognition, with awards for Florian Brückner and Head Writer Korbinian Dufter.  

A second season and a feature film – Pumuckl und das große Missverständnis (Pumuckl and the Great Misunderstanding) – are already in production. 

Korbinian Dufter, Producer and Head Writer at Neuesuper, says: “The Weißer Elefant means so much to me and to our entire Pumuckl team. The award is a wonderful recognition of the work done by the whole team in front of and behind the camera, who put their heart and soul into telling the stories of Pumuckl.”  

“The red-haired kobold connects young and old, laughter and tears, mischief and serious topics. Opposites are resolved. In times like these, there can never be enough joy and cheerfulness. With this in mind: mischief, chocolate and jam for everyone!” 

🏆 Audio/Radio/Podcast category: Toggo Radio gibt dir eine Stimme! 

With the week-long initiative held during the German federal election, Toggo Radio invited children to help shape democracy through playful, thought-provoking conversations. 

Young listeners’ questions, ideas and opinions were woven throughout the programmes, shared across radio, TV, online and the app. Jannik Stein accepted the award on behalf of the Toggo Radio editorial team. 

Kerstin Grunwald, Head of Audio at Super RTL, and Jannik Stein, Editor at Toggo Radio, say: “We are delighted to receive the Weißer Elefant award for Toggo Radio Gives You a Voice!. With this programme campaign, we want to encourage children to express their opinions, ask questions and actively help shape our programme.” 

Participation and freedom of expression are among the most important children's rights, and the Weißer Elefant is a wonderful confirmation of how valuable genuine child participation in the media is. At Toggo Radio, it is particularly important to us to give children a voice." 

✨ Congratulations to the teams behind both projects! 

Contact

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com