From 1 July 2025, Balázs Szabó will take over the management of RTL Hungary’s streaming business. In the newly created role of Chief Streaming Officer, he will be responsible for the content and business offerings, as well as the customer experience and technological developments of all subscription levels of the RTL+ streaming service in Hungary – in addition to his current roles.

Balázs Szabó has already played a key role in building local streaming content, but from now on, the entire streaming product strategy and business operation will be implemented under his leadership.

Gabriella Vidus, CEO of RTL Hungary, says: “Streaming is not only a new platform, but one of the most important growth engines for the future of RTL Hungary. In this race, we need leaders who understand content, data, viewer behaviour and industry transformation at the same time. Balázs has proven this knowledge and vision on numerous occasions – and now he can shape RTL Hungary's digital future on a new level.”

Balázs currently serves as Head of Programming and Content Acquisition at CLT-UFA HBD, part of RTL Hungary, and Chief Content Management Officer of RTL Hungary. He will continue to hold these positions in the future, however, with this appointment, his focus will shift to the strategic leadership of the streaming business.

Balázs Szabó says: “Streaming is no longer just a channel for RTL Hungary, but a strategic growth area. In this dynamically changing market environment, it is very exciting to create content and technology solutions that provide a real advantage to our viewers and advertising partners. RTL+ shapes domestic streaming trends – and this is just the beginning.”

Balázs Szabó started his career at AXN Hungary in 2010, then worked as the Regional Programming Director of Sony Pictures Television Networks. He joined RTL Hungary in 2020 in a senior executive role.

The creation of the Chief Streaming Officer role is a response to the rapid changes in the industry environment. Competition in the global streaming market is becoming increasingly fierce, and RTL Hungary continues to believe that the key to success is strong local content, a localised experience and continuous technological development. Balázs’s work will be supported from Budapest by the RTL+ Growth team under the leadership of Mira Farkas.