On 6 March 2025, RTL AdAlliance, RTL Group’s international media sales house, launched its self-service platform AdManager. The new platform will give international advertisers direct access to easily buy premium, brand-safe video inventory from some of the most demanded European broadcasters and media brands. The platform offers scalable reach and measurable impact, with the ability to reach European audiences via 77 million active smart TV sets, 40 million monthly Broadcaster Video-On-Demand (BVOD) users and access to over 5,000 web properties.

On the AdManager, advertisers and brands can easily segment and buy ad inventory from premium broadcasters, and leading Connected TV (CTV) players. Advertisers of all sizes can leverage a high-quality media offering that seamlessly integrates across all channels. It’s easy to create, manage and monitor advertising campaigns on the offered digital portfolio, while advertisers also can track ad performance and make real-time adjustments, ensuring that their ads are reaching the right audience.

Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, says: “Today, advertisers and agencies have a fundamental need for simplicity in European media buying. By introducing the AdManager by RTL AdAlliance, we take a significant step to make navigating through our total video universe in all European markets as simple as possible, providing key information, guidance for media planning and buying: Reach the audiences you want, pay only for what has been delivered, and access all relevant campaign information with just a few clicks.”

He continues: “We are putting our premium content from leading broadcasters in Europe, CTV and video publishers into the spotlight, making it easier for our clients to grasp the high-quality media offer across all channels and plan impactful campaigns in one location. Our ad manager aims to set new standards to truly represent broadcasters and video publishers and serve as a supportive buying tool for advertisers by combining premium video inventory with sophisticated user data and targeting technology.”

The AdManager synergises with Smart Audiences, RTL AdAlliance’s signature targeting product. The sales teams of all local RTL AdAlliance offices will provide consultancy to brands and agencies before and during onboarding as well as after the launch. The entire buying process is automated through seamless integration with the adserver Smartx from RTL Group’s ad tech business Smartclip.

The platform is designed to evolve collaboratively with advertising partners to continuously adapt to market needs and create new opportunities for smooth, efficient and data-driven media buying. RTL AdAlliance has developed the platform together with DanAds, a leading provider of customisable and scalable self-serve ad tech infrastructure to serve European-specific needs.