Best start since 2020

With an audience share of 28.4 per cent among 14 to 59-year-olds, RTL Deutschland achieved its best start to the year in four years. Compared to 2023, the audience share was 0.8 percentage points higher during January and February 2024. The audience share also rose in the younger target group of 14- to 49-year-olds, amounting to 29.9 per cent during the first two months of the year. During this time, flagship channel RTL ranked first among all German TV channels with an 11.2 per cent audience share (14 to 59 target group), followed by ZDF (9.9 per cent) and ARD (9.5 per cent).

Entertainment, sports and news programmes all contributed to this success. Established formats such as Ich bin ein Star, holt mich hier raus! (I'm a Celebrity... Get Me Out of Here!), Wer wird Millionär? (Who Wants to Be a Millionaire?), Das Supertalent and Let’s Dance aired with great success, alongside new formats such as Schlag den Besten (Beat the best). The Super Bowl and the preceding NFL games broadcast by RTL Deutschland also scored outstanding audience shares and broke several records.

With an audience share of 1.5 per cent among 14- to 49-year-olds, news channel NTV also had the best start to the year since its launch. RTL Up, a free-to-air TV channel aimed at female viewers, achieved a new record too, with an audience share of 2.3 per cent in the 14-59 age group.

Leading in Hungary

After leading in January, RTL Hungary’s flagship channel RTL was once again the most-watched channel in Hungary in February 2024. With an audience share of 13.8 per cent in the 18-49 target group, RTL Hungary was ahead of its main competitor TV2 (13.6 per cent). During prime time, the audience share was as high as 29 per cent, a 0.6 percentage point increase compared to February last year (February 2023: 28.4 per cent).

The most-watched programmes of the year so far were all broadcast by RTL Hungary. On the list of top 20 programmes, formats such as Cápák között (Dragon’s Den), A mi kis falunk (Our little village), RTL Híradó (RTL News) and Az ugrás (The Jump) were included.

Since its first broadcast in February 2024, quiz show The Jump achieved an average total audience share of 17.1 per cent. During the same month, RTL News accomplished a strong audience share of 20.5 per cent in the 18-49 age group, significantly ahead of the main competitor’s daily news programme (TV2’s Tények: 17 per cent).