Stefanie Jäckel, Chief Strategy Officer at Ad Alliance, will additionally take on responsibility for the Client Services division, which was previously led by Isabella Thissen. Frank Vogel, Managing Director of Ad Alliance, will take on direct responsibility for the Product & Price division – due to its relevance in the transformation of Ad Alliance’s product portfolio.

Isabella Thissen becomes Managing Director Digital at RTL News

On 1 March 2024, Isabella Thissen will join the Management Board of RTL News in her new position. As Managing Director Digital, she will be responsible for product development and the digital transformation of RTL News’ journalism brands.

Martin Gradl, Managing Director of RTL News, says: "The successful digital transformation of our news and magazine brands is one of the biggest challenges of the coming years. With Isabella Thissen, we have gained a proven leader and a great personality to set the course for the sustainable digital growth of our brands. She is the perfect match, and we are very much looking forward to working with her."

Isabella Thissen, incoming Managing Director Digital at RTL News, says: "I'm really looking forward to working with my colleagues at RTL News to further develop our strong brand portfolio. We have an exciting and challenging time ahead of us, in which we need to successfully lead content into the digital future with suitable business models. We have the best starting position and a powerful team for this."

Ad Alliance reorganises its management team

Also on 1 March 2024, Martin Hoberg will take over Ad Alliance’s Ad-Tech & Data division – which Isabella Thissen was previously responsible for – as Chief Tech Officer. In his new role, he will manage national ad-tech activities and international ad-tech investments as a member of Ad Alliance’s Management Board. He will additionally continue to be responsible for the ad-tech division of RTL Deutschland.

As Chief Strategy Officer, Stefanie Jäckel is already responsible for Strategy & Development as a member of Ad Alliance’s Management Board. The strategy and process expert will take over and further develop the Client Services division, which was also previously led by Isabella Thissen.

Frank Vogel, Managing Director of Ad Alliance, says: "Ad tech is a decisive success factor for Ad Alliance and RTL Deutschland. With Martin Hoberg, we are gaining a proven ad-tech expert and great manager who, in his new role, will combine the management of national and international ad-tech investments with the further development of our own advertising projects. At the same time, I would like to thank Isabella Thissen for her great commitment. With her expertise, she has helped us further develop our strategically important 'Crossover Evolution' project. She has provided important input for product development and positioned all her responsibility areas for the future."

Martin Hoberg, incoming Chief Tech Officer at Ad Alliance, says: "I am very much looking forward to my old and new home in the RTL universe. Ad Alliance was my first stop at RTL Deutschland and now, in my new role, I can take on additional exciting tasks that complement each other perfectly. Bundling the ad-tech activities is a strategically important step in view of the dynamic market developments. It will be a great task to be responsible for and further develop all investments and operational ad tech."

In addition to Martin Hoberg as Chief Tech Officer and Stefanie Jäckel as Chief Strategy Officer, Ad Alliance’s Management Board is completed by Lars-Eric Mann as Chief Marketing Officer, Michael Dorn as Chief Sales Officer and Peter Bartle as Chief Commercial Officer. All five leaders report directly to Managing Director Frank Vogel, who leads Ad Alliance together with Matthias Dang.