The new advertising-based video on demand (AVOD) platform will replace 6play, the current streaming service from Groupe M6. M6+ will be launched across all platforms before the UEFA Euro 2024 football championship (June 2024), which will be broadcast by Groupe M6 in France. Developed by streaming technology company Bedrock, which was founded as a joint venture between Groupe M6 and RTL Group, Groupe M6 has ambitious plans for M6+: Up to €100 million will be invested in the platform, with the aim to double online programme consumption and triple streaming revenue by 2028. The new platform was unveiled at a special media event in Paris on 6 March 2024.

Nicolas de Tavernost, Chairman of the Management Board of Groupe M6, says: “With the challenges that lie ahead and the giants that surround us, M6+ embodies our ambition to become the obvious choice for online entertainment for the French. We have invested in technology, exclusive content and a quality user experience. Our ambition is big, but it's rooted in our history and fuelled by our passion for TV."

Immersive, engaging and accessible

• Thanks to innovations such as a new AI-powered search engine and an interactive player with enhanced data visualisation, M6+ promises to immerse viewers in its content.
• New format M6+ Stories will present short-form content via social media, allowing viewers to engage with content from M6+ and podcasts from Groupe M6’s radio stations.
• Programmes will be accessible free of charge across all screens for a minimum of 30 days.

M6+ also offers HD across all platforms, cast to TV, multi-profile functionality and more than 20 free ad-support streaming TV (FAST) channels.

Doubled programme volume

With the launch of M6+, the amount of free programmes available will be doubled to a total of 30,000 hours over the course of one year, including 10,000 hours of exclusive content. The platform will bring together Groupe M6’s strong programme brands while offering more exclusive content: More than 300 films per year; 11,000 hours of series from Disney, CBS, Sony and Paramount; 4,000 hours of reality shows; 200 youth brands and 300 series.

M6+ will also explore new genres and formats, with upcoming titles such as MMA Academy and the documentary film Life to the Limit. The platform also aims to become the home of new comedy talent, with an exclusive partnership signed with news satire website Le Gorafi to produce offbeat news programmes.

Complimenting linear TV

M6+ will act as a catalyst for the digital transformation of Groupe M6. The platform amplifies the value proposition from M6 Publicité, Groupe M6’s advertising sales house, and offers advertisers a new model based on three pillars:

• An unrivalled digital offering that compliments linear TV
• Increasingly precise and high-performance data targeting
• Optimised quality of advertising exposure