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Insights from IBC 2024
RTL Group business units were at the world’s leading broadcast media and tech show in Amsterdam.

After a successful 2023 edition, RTL Group business units returned to the International Broadcasting Convention (IBC) from 12-15 September 2024. This year’s key topics included AI, ad-tech, cloud technology and OTT (over the top) & streaming.

Similar to last year, technical service provider BCE, streaming tech company Bedrock and ad-tech company Yospace took part in the event, showcasing their latest innovations in broadcasting, streaming and ad-tech.

Showcasing media-as-a-service

To kick off the event, BCE, together with RTL Group’s news association Enex, organised a customer event to celebrate past successful projects and discuss future opportunities. As part of the event, RTL Hungary’s Head of Broadcast IT & Playout explained how BCE implemented Playit, the company’s cloud playout system, for RTL Hungary’s channels.

Throughout the four-day conference, BCE’s sales and technical teams had the opportunity to present the company’s media-as-a-service offering and hold demo sessions for prospective clients. Representatives from BCE included Stefan Weidner, Sales Director DACH, Noëlle Prat, Media-as-a-Service Sales and Business Development Manager, Stéphanie Schaeffer, Sales Account Officer, Pascal Casel, Sales Account Officer, and Laurent Seve, Marketing and Communications Manager.

In total, BCE colleagues gave seven interviews to interested press representatives about media-as-a-service. Frédéric Fievez, Chief Sales Officer at BCE, presented the company’s media-as-a-service platform to online publication SVG Europe, highlighting the key modules showcased during IBC 2024.

Discussing media in a podcast series
Streaming tech provider Bedrock once again created a unique setup for IBC, featuring a special line-up of guests. Together with OTTRED, a media, streaming and digital entertainment community, Bedrock welcomed several guests to their booth to record a series of podcast conversation.

Jonas Engwall, CEO of Bedrock, and Jonathan Thomson, CEO of Everyone TV, discussed the future of media collaborations. Other speakers and topics included sports broadcasting with Kjetil Horneland from Ease Live, the future of in-car entertainment, and the evolution of premium content delivery with Michelle Munson, CEO of Eluvio.

Ad-tech, AI & sustainability

Ad-tech company Yospace was also present at IBC, conducting over 100 meeting across four days. Moreover, company representatives took part in several spin-off events with partners and influential industry figures. The company's report on advertising trends during Euro 2024 was a big hit, earning lots of trade media coverage and promoting Yospace's key messages on delivering addressable advertising at scale.

As part of this year’s conference programme, two speakers represented RTL Group at IBC 2024. Laura Florence, SVP Global FAST Channels at Fremantle, joined a panel about using data and AI to unlock programme monetisation, while Gijs Timmermans, Project Manager Sustainability at RTL Nederland, spoke on a panel about the environmental impact of media consumption.

Watch the video below to get a glimpse at Bedrock’s booth at IBC
Contacts

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com

Irina Mettner-Isfort

Vice President Media & Investor Relations

+49 221 456 56410

irina.mettner.isfort@rtl.com

RTL is Europe’s leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group’s families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group’s largest business unit and Germany’s first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world’s largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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