Under the leadership of Hortense Thomine-Desmazures, who was appointed CEO of M6 Publicité in April 2024, the advertising sales house of Groupe M6 will continue to operate based around four newly created divisions. The aim of the reorganisation is to support the implementation of Groupe M6’s strategy and to grow its digital advertising revenues.

The four divisions are:

• Video trading division, which encompasses linear TV and streaming. The division is led by Cécile Dinet Moncourt, who has been appointed as Deputy Managing Director in charge of video.
• Audio trading division, which includes the functions of radio and digital audio. The whole division reports to Geneviève Vauzeilles, Sales Director in charge of audio.
• Digital transformation department with the aim of steering the accelerated digitalisation of M6 Publicité. The division is led by Tristan Lemoîne, who has been appointed as Deputy Managing Director in charge of Digital Transformation, Marketing and Strategy and who is also a member of the Groupe M6 Executive Committee.
• Brand and development division under the leadership of Frédérique Refalo, Deputy Managing Director in charge of Development and CRM. The Brands unit focuses on strengthening existing relationships and developing new partnerships with brands and reports to Sophie Rivière, who has been appointed as Sales Director.

Additionally, the Special Operations (OPS) unit, including the Sponsoring team, remains under the responsibility of Laurent Soumier, who reports to Jérémy Valet, Director of M6 Unlimited, the creative agency of M6 Publicité. Christian Souquière continues as Director of Revenue Management and Economic Control, and Pamela Coeurdacier has been confirmed as Secretary General of M6 Publicité.

The new organisation will come into effect on 1 September 2024.