
Carsten Schwecke, born in 1976 in Oldenburg, has been Chief Commercial, Technology & Data Officer (CCTDO) of RTL Deutschland since April 2025.
In this role, he is responsible for all commercial, technological and data & AI-based activities of the media company. With his deep understanding of the media industry and its ever-changing challenges as well as his broad expertise, Carsten Schwecke will further develop the marketing offerings of RTL Deutschland and Ad Alliance as well as drive the expansion of data- and AI-based advertising technology. Carsten Schwecke was most recently Head of Marketing at Seven.One Entertainment Group and was previously CEO of Axel Springer All Media and Media Impact until the end of 2022. He studied economics at ESCP-EAP in Paris, Oxford and Berlin. The digital expert began his professional career as Online Director at the Handelsblatt Media Group's online marketer iq digital. In 2015, Carsten Schwecke moved to the media industry, first as a member of the management board and later as CEO of Media Impact and Axel Springer Media Impact, the marketing company of Axel Springer. In October 2023, he joined ProSiebenSat.1, where he was Head of Marketing for the Seven.One Entertainment Group.