Released annually, RTL AdAlliance’s TV Key Facts is a combined magazine, database and live event exploring the latest international Total Video trends. For the 31st edition, TV Key Facts explores how the convergence of human emotion and technological advancement drives engagement. Emotions are powerful catalysts for connecting with audiences and can be used to create compelling video content – but must be combined with technology, which offers insights to balance our natural biases and enhance our effectiveness. TV Key Facts 2024 celebrates the convergence of these two worlds, as humans and tech say “I do”.

Aurélie Brunet de Courssou, Marketing Director at RTL AdAlliance, says: “At RTL AdAlliance, we envision a future where TV is 100 per cent digital and ad served. Using technology, we’re actively working towards this goal. Our ‘TV Key Facts: Where tech meets human / Where humans meet tech’ sheds light on the ideal mixture of premium content and skillful advertising techniques – combining the power of emotional content with cutting-edge technology and data-driven insights for smarter media planning.”

The live event

The TV Key Facts show was broadcasted live from RTL Deutschland’s studios in Cologne on Thursday 7 November. Presented by Louise Eckland, the event featured a series of speakers and guests to share the latest Total Video insights and discuss how they embrace the union of humans and technology:

• Aurélie Brunet de Courssou, Marketing Director at RTL AdAlliance, discussed the power of sports to convey emotions and compared TV Key Facts data from different regions of the world.
• Jean-Baptiste Moggio, Senior Brand Director at RTL AdAlliance, dispelled common myths on video consumption, demonstrating why it is important to trust data and not our emotions.
• Eva Lihotzky, General Manager at Serviceplan AI Lab, discussed advertising strategies in the age of AI and how AI can be integrated into creative processes.
• Daniel Bischoff, Chief Marketing & Operations Officer at RTL AdAlliance, also focused on AI – highlighting how AI-driven captions can make advertising more accessible.
• Stéphane Coruble, CEO of RTL AdAlliance, presented key findings from the 2024 TV Key Facts report.

The magazine

The TV Key Facts magazine – available both online and in print – consists of a series of articles voicing the latest insights and opinions on Total Video trends. This year, AI, sports, inclusion and sustainability are all in the spotlight. Authors include both external experts and colleagues from RTL Group’s business units, including RTL Deutschland, Groupe M6 and RTL Nederland.

The print edition features two starting points: a human side and a tech side. Articles are ordered from the most divergent to the most convergent – eventually meeting in the middle where human creativity marries technology.

The database

With findings from up to 33 countries, the TV Key Facts database is RTL AdAlliance’s essential study on media and advertising. Produced in collaboration with Europe’s major audiences and advertising data collection institutes, the database contains exclusive facts and figures on international broadcast and digital media.  

Here are some key findings from this year:

• Despite the rise of digital platforms, 53 per cent of Europeans still tune in to linear TV first.
• The most popular streaming shows are not original formats, with the majority broadcast on linear TV first.
• Advertisers can use AI and data-driven insights to make well-informed decisions that extend beyond personal preferences.
• A strong, sustainable partnership between humans and technology is essential to shape the future of media and advertising.