Social Match, with its team of over 120 experts in influencer marketing, content creation, channel management and paid advertising, has been fully acquired by We Are Era, RTL Group’s talent agency and digital studio. This acquisition integrates Social Match into We Are Era’s international network, which spans six European markets, enabling further expansion in influencer and community marketing and solidifying the company’s presence in the creator economy.

Tobias Schiwek, CEO of We Are Era, says: “Social Match is the perfect match for us – operationally and culturally. Robert, Martin, Bastian and their team have established processes that perfectly complement our philosophy of community marketing. As pioneers, we at We Are Era have been decoding the lives of fragmented target groups in a data-driven way for years. We see communities as the most valuable currency in the attention economy.”

Tobias continues: “For our partners, we are the shortest route to every community. With the precise processes of Social Match, this path is now even shorter. 'Belonging' is more than just a strategy for us; it is a core corporate value that shapes our understanding of communities and informs our daily interactions. We are delighted to welcome the Social Match team and look forward to building brands for the age of the community economy together.”

Founded by Robert Levenhagen, Social Match operates from offices in Berlin, Cologne and Münster, advising renowned brands such as Henkel, Casio, Thalia, Krombacher and Funk. The integration of Social Match into We Are Era will create numerous cross-media and internationalisation opportunities. The management team of Social Match, led by Martin Wroblewski and Bastian Schlochtermeyer, will report to the We Are Era leadership team, headed by Tobias Schiwek, CEO of We Are Era.

Martin Wroblewski, Co-Managing Director of Social Match, says: “With Social Match, we have built a successful case in the creator economy in Germany and are thrilled to have the opportunity to further consolidate our core expertise in influencer marketing and social media management internationally as part of We Are Era. The resulting synergy effects also offer our customers completely new opportunities to expand target groups and tap into new markets.”

Bastian Schlochtermeyer, Co-Managing Director of Social Match, adds: ”In the discussions between Social Match and We Are Era, it quickly became clear that we have the same view of the creator economy, but above all of a modern working world and corporate culture. Just like us, We Are Era places a strong emphasis on its employees. The content-related, but above all excellent cultural fit with the We Are Era team makes the takeover a logical next step for both companies and helps the digital industry to become even more professional.”

With the acquisition, which is pending approval from competition authorities in Germany and Austria, Social Match will gain access to We Are Era’s in-house talent agency, which represents 1,500 artists and creators across 12 European markets.