ORF-Enterprise is the advertising sales house of ORF (Österreichischer Rundfunk), the national public broadcaster of Austria. It is responsible for managing the advertising sales for the portfolio, which includes four TV channels (ORF 1, ORF 2, ORF III Culture and Information and ORF Sport+), three national radio stations (Ö1, Hitradio Ö3 and FM4), the print magazine ORF Nachlese, as well as the entire digital portfolio comprising online news service ORF.at, and streaming platforms ORF On and ORF Sound.

Thanks to the exclusive partnership, RTL AdAlliance, RTL Group’s international advertising sales house, is expanding its portfolio for advertisers outside of Austria, representing the above-mentioned portfolio of channels from ORF. RTL AdAlliance is present in the Austrian market since July 2025, when IP Österreich (IP Austria) became a full subsidiary of RTL Group.

Stéphane Coruble, CEO of RTL AdAlliance, says: “Our exclusive partnership with ORF-Enterprise represents an important cornerstone of our growth strategy to continuously expand broadcaster alliances on a European level. ORF stands for highly recognised legacy public broadcaster in Austria and the representation of premium content. Our interoperable European media portfolio already provides a competitive alternative to the major global digital platforms.”

Oliver Vesper, Deputy CEO & Chief Digital Officer of RTL AdAlliance, adds: “We are delighted about this collaboration with ORF-Enterprise. At RTL AdAlliance, one of our key priorities is to highlight the strategic relevance of ORF programming, Austria’s largest media company, on an international level and to showcase it in our portfolio. Together, we are pursuing the goal of sustainably strengthening the importance of European media in the face of international competition.”

ORF’s award-winning portfolio – from first-class news and analysis and in-depth journalistic reports to live sports, high-quality documentaries and exclusive entertainment – continued to lead Austrian media in H1/2025. ORF 2, Austria’s leading TV channel, averaged a 37.6 per cent daily reach, the ORF radio portfolio ranked first among those aged 10+ with a 55.8 per cent daily reach, and Hitradio Ö3 remained the most successful national station at 30.1 per cent daily reach. Online, the ORF.at network was the country’s most used news service, reaching 72.92 per cent of the population monthly.

“With RTL AdAlliance, we have a global partner at our side that perfectly complements our international ambitions in the ad-funded media market – a partnership that would not have been possible in this form just two years ago”, says Oliver Böhm, CEO of ORF-Enterprise. “For international advertisers, it is now much easier to access our premium advertising environments across TV, digital video, radio/audio and online.“

The agreement with ORF-Enterprise marks the second partnership with a European public broadcaster: earlier this year, RTL AdAlliance signed another exclusive agreement with FranceTV Publicité – the advertising sales house of France's public broadcasting group, France Télévisions. Since September 2025, RTL AdAlliance is representing the French public broadcaster’s TV and digital advertising inventory across most of Europe and selected international markets. The deal leverages the scale of France Télévisions, reaching 92.5 per cent of the French population monthly across its portfolio.

RTL AdAlliance sees the partnership as a strategic step toward building a structured, interoperable European media network that can compete with major international digital platforms. It also simplifies advertisers’ and agencies’ access to France Télévisions’ ad inventory within a premium, brand-safe framework that meets European standards for measurement, transparency and responsibility.