On 1 May 2025, the new UFA unit – UFA Good Games (UFA GG) – was launched, headed by Jörgen Adami and Christian Körner. The unit will develop cross-platform entertainment concepts to be realised within UFA for new target groups, platforms and clients. Its aim is to combine UFA’s expertise in the development and production of content with the exciting talent and digital communities in the esports, gaming and creator industries.

The first project from the new label is the development of the ‘UFA Creator Academy’, set to launch later in 2025, with the aim of helping young people realise their dream of becoming creators.

Sascha Schwingel, Chief Executive Officer of UFA, says: “We want to fill new stages with new entertainment offerings and tap into new target groups and revenue models. To meet this goal, we have closely analysed developments in the esports, games and creator industries. Linking this highly dynamic ecosystem with our own expertise and network in a sustainable manner is an exciting project, both creatively and economically. Jörg and Christian bring with them not only a shared vision, but also excellent experience and networks that complement each other perfectly for this task. I wish them both every success in their new roles."

Jörg Adami is a strategist, creative mind and digital expert. Most recently, he comes from the esport arena, where he held the position of CEO and Co-founder of the Esports Player Foundation. Before setting up the foundation five years ago, he held senior positions in the areas of strategy and branding at companies such as Japan Tobacco, Telekom, Julius Meinl and Microsoft. He was also a member of the board of the German Sports Aid Foundation for ten years.

Christian Körner is a communications expert and networker. Alongside being long-time company spokesman, responsible for all external and internal corporate and programme communications for RTL Deutschland, and most recently Director of Communications & Public Affairs at UFA, he has held various positions as communications specialist and advisor within the media industry. Since the beginning of 2025, Christian Körner has been working as a consultant in the field of media policy.