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In June, RTL AdAlliance once again brought European media to the global stage during four days of insightful panels, lively discussions and sunset gatherings at RTL Beach in Cannes.

For the fifth consecutive year, RTL Group’s international advertising sales house, RTL AdAlliance, took part in the Cannes Lions International Festival of Creativity on 16-20 June 2025. Since 2022, RTL AdAlliance has hosted the RTL Beach, a truly European stage among the global tech players who gather each year along the Croisette.

Over four days, RTL AdAlliance offered insights on key topics with quality content in focus, from trustworthy news reporting and family-friendly entertainment to mouthwatering cooking shows and unforgettable sports moments. Several RTL Group colleagues took to the stage, including from RTL Deutschland, RTL AdAlliance, Groupe M6, Smartclip and Realytics. 

News: discussing brand safety

On the first day, the importance of news took stage. Experts from leading media outlets including The Wall Street Journal, The New York Times, RTL Deutschland’s Stern and The Washington Post participated in the programme. Panels included insights on the impact of AI, discussions about the future of news and global stories that are impacting business, marketers and audiences worldwide.

Sports: capturing engagement

Following the successful event on the RTL Beach in 2024, sports returned to the agenda. This year, visitors had the opportunity to dive deeper into the phenomenon of sports advertising, as the programme included panels about how advertisers can reach specific audience segments and a new generation of fans, alongside discussions on how to deepen brand engagement and to build lasting loyalty.

Entertainment: building reach

On day three, entertainment took the spotlight. Among others, Let’s Dance jury member Motsi Mabuse and Markus Küttner, Head of Entertainment at RTL Deutschland, shared how the show has evolved into a cultural phenomenon. Later, industry experts discussed innovative strategies and success stories on how brands can maximise reach and impact by leveraging popular entertainment shows.

Food: strengthening affinity

RTL Beach wrapped up its programme with a delicious treat, highlighting why TV and food are a perfect match for brands. Groupe M6’s advertising sales house, M6 Publicité, and its flagship programme Top Chef showcased how brands and broadcasters can seamlessly work together to fuse content and commerce, turning culinary moments into powerful marketing opportunities. Other sessions featured discussions on how brand integration can elevate advertising campaigns and the evolution of creativity in food marketing.

 

See photos from RTL Beach here. 

Contacts

Oliver Fahlbusch

Executive Vice President Communications & Investor Relations, RTL Group

+352 / 24 86 5200

oliver.fahlbusch@rtl.com

RTL is Europe’s leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 52 television channels, six streaming services and 37 radio stations. The Group’s families of TV channels are either number one or number two European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group’s largest business unit and Germany’s first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group’s streaming services include RTL+ in Germany and Hungary, and M6+ in France. Fremantle is one of the world’s largest creators, producers and distributors of scripted and unscripted content, and is responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 28 countries. The streaming tech company Bedrock, the ad-tech company Smartclip and the social media company We Are Era are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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