As of 1 September 2024, Enex, RTL Group’s international news agency, has been refreshed with a new logo, brand identity and public website. The new logo and other changes reflect Enex’s recent innovations and the importance of the news provider’s network of news partners and business links. Since the creation of the last logo, Enex has expanded further across the globe, including partnerships in Asia, the Middle East and Africa, adding to the strong base in the USA, Europe, and Latin America. The brand refresh follows the launch of Enex’s new AI-assisted News Exchange Platform (NEP), which was developed by BCE. The logo was designed by RTL Deutschland’s graphic design team in Cologne.

Adrian Wells, Managing Director of Enex, says: "These branding changes come just in time for Enex’s participation at IBC in Amsterdam, where we will be co-hosting an evening event alongside our technical provider BCE, and our General Assembly which will be held this September in Shanghai, hosted by Shanghai Media Group. The refresh gives us a new impetus as we return from summer breaks for a busy period ahead.”

This expansion and broadening of Enex’s range of services is reflected in a new public-facing website that incorporates the new branding. The website makes it easier to understand the value of the organisation to its broadcast and digital partners. There are distinct sections for users of satellite and technical services, and the media services division, which helps clients gain profile and traction for their content. Each of these areas now has its own section with further information and contact details. The website also has a new feature highlighting ‘Our Team’ – the people who make Enex what it is.  Enex’s social media accounts and member’s content exchange website have also been updated to reflect the new branding.

Sebastian Bührer, Art Director at RTL Deutschland, says: “Our objective was to capture Enex's strong global network and advanced technical services in a modern logo that also honours the brand's rich history. The new design provides a foundation for a new era and will carry the brand into the future. We are proud to have supported Enex’s future transition with a new visual direction.”