RTL AdAlliance will add Dailymotion Advertising’s inventory to its growing Total Video portfolio, meaning that advertisers will gain access to Dailymotion’s online video platform and proprietary video players through RTL AdAlliance’s international sales team and localised services. The partnership was piloted in Germany, Austria, Switzerland and the Nordics before it was successfully rolled out in France and the UK.

Dailymotion Advertising is the video advertising platform from Dailymotion, the leading French online video sharing platform with an ecosystem of over 5000 professional content publishers using the Dailymotion player. The advertising offer encompasses the proprietary video platform – online and app – alongside smart TVs and a diversified portfolio of online video media brands. Thanks to the partnership with RTL AdAlliance, advertisers can now tap into Dailymotion Advertising’s vast audience of more than 450 million monthly active users and over 6 billion video views. This is packaged within a diverse portfolio of trusted media brands, ranging from linear TV to online video.

Stephen Byrne, VP Partnership Development at RTL AdAlliance, says: “With Dailymotion we are adding one of the most forward-thinking and successful European video providers to our family of local and international media champions. The appetite for video content, from short-form online video to long-form content on smart TVs, is growing rapidly. Dailymotion has been a pacemaker in providing consumers with high-quality content, making them a great addition to our online video offering. With our Total Video approach and strong local footprint in Europe, we are committed to providing advertisers with even easier access to the Dailymotion inventory as part of a 360-degree media offering.”

Damien Alzonne, Head of Partnerships EMEA at Dailymotion Advertising, says: “RTL AdAlliance's European DNA and integrated multi-platform approach to international brands and advertisers make it an ideal business partner, as our platform addresses a global audience. We complement the local market expertise of many of our media partners, including top-tier media brands like Elle or Le Parisien. With RTL AdAlliance, we can offer advertisers even greater added value, through a complete ecosystem and high value-added services.”