Smartclip, RTL Group’s ad-tech business, and RTL Hungary have announced a strategic technology partnership aimed at enhancing RTL Hungary’s digital and linear advertising capabilities. As part of the cooperation, RTL Hungary has introduced Smartx – a holistic, end-to-end ad-server and SSP (supply-side platform) solution built by Smartclip.

This technology enables RTL Hungary to connect the worlds of linear and digital television, offering innovative, privacy-safe advertising solutions within its own inventory. Through this integration, RTL Hungary can provide more efficient and modern advertising solutions to its clients, while Smartclip continues to strengthen its position in the European ad-tech market.

Gergely Dudás, Chief Revenue Officer of RTL Hungary, says: "This year, our goal is to usher in a new era for RTL Hungary in the world of big-screen advertising. We are bringing the precision of digital advertising to the big screen, opening up new dimensions for our partners. In the Connected TV environment, we are merging the proven strengths of both linear television and digital advertising. On the RTL+ streaming platform, we will launching a new ad-supported subscription version, and for this exclusive advertising opportunity, we are introducing Smartclip, RTL Group’s ad-serving system. This is a milestone for us, as we will now be using the same system that serves hundreds of millions of European viewers daily.”

Thomas Servatius, Co-CEO of Smartclip, adds: “By integrating Smartx, RTL Hungary now has access to a future-proof ad-serving solution that enhances efficiency, maximises revenue potential, and delivers a seamless advertising experience across screens. We are excited to support RTL Hungary in unlocking new advertising opportunities as part of our commitment to empowering European broadcasters with cutting-edge technology. This partnership marks a significant step in expanding our presence in Central Europe and further solidifies Smartclip’s position as a leading ad-tech provider across the continent.”

The transition to the Smartx system was successfully completed on 1 April. The first campaigns using the technology have already been launched on RTL Hungary’s streaming service RTL+ and online platform rtl.hu.

This partnership, highlighting both companies' dedication to delivering the best possible viewer experience, supports RTL Group's strategy of fostering alliances and partnerships to accelerate growth in Europe. The collaboration between Smartclip and M6 Publicité, the advertising sales house of Groupe M6, announced in December 2024, is another example of this strategic approach.