Video and music offer for the starting price of only €9.99
The expansion of the dynamically growing streaming service RTL+ into a cross-genre entertainment platform is beginning. The RTL+ Musik app will launch this Wednesday 17 August 2022. In addition to the top-class video offer, this also gives RTL+ users access to more than 90 million songs and, with that, all the catalogues and artists currently on the music market. The starting price of this unique bundle of offers comprising videos and music amounts to €9.99 per month in the 'RTL+ Max tariff' (instead of €12.99 – from the seventh month).
With more than 3.4 million paying subscribers, RTL+ is the leading German streaming service. As already announced at the end of last year, RTL+ is gradually being expanded into a complete cross-media offer. Podcasts, audiobooks and premium digital magazines will successively be added to the service.
The expansion begins this Wednesday (17 August 2022) with the music offer. For this, RTL+ is entering into an exclusive partnership for the German market with Deezer, one of the world's leading music streaming services. Via the RTL+ Musik app, users gain access to the full product range offered by Deezer, plus all new weekly releases. Additionally, more than 5,000 playlists curated by music editors for every mood and every genre are available for streaming. In addition, there will be more than 100 radio streams. This offer for RTL+ users is being continuously expanded, for example with the soundtracks of favourite series, shows and reality formats.
Popular features ensure that the RTL+ Musik app is personalised and easy to use: ‘My content’, the download and library function; 'Trackmix', which plays back other suitable songs based on the title; and 'Daily Mixes', a playlist which adapts to suit the user's personal behaviour and filters in new listening suggestions alongside favourite songs. In the future, the app will be further expanded by features such as the display of song lyrics and the playlist importer, for example. The latter enables users to easily transfer their personal playlists from other music streaming services to RTL+ Musik.
Users who opt for the RTL+ Max tariff will continue to have access, in addition to the comprehensive music portfolio, to the diverse and high-quality video entertainment platform – from fiction to reality and from documentaries to live sport. In the second half of 2022, the offer will be expanded by the addition of 37 new originals, including fiction highlights such Das Haus der Träume (The Dream House) and the second series of Sisi, or a documentary on the comeback of the football club Schalke 04.
According to a recent, representative survey commissioned by RTL+ and conducted by market research company Forsa, younger users in particular seek an attractively priced and varied offer. 76 per cent of respondents aged between 14 and 49 consider a reduced rate combination offer to be attractive or very attractive. According to the survey, music is the most-used content category after video.
Matthias Dang, Co-CEO of RTL Deutschland, says: "The German streaming market is growing. But with more and more offers, the market is also becoming more unclear for users. We are therefore convinced that content variety, simplicity and price will be the decisive success factors in the streaming market. With RTL+, users can now access an extensive and high-quality video and music offer with one subscription – and at an unbeatable price. With this, we are starting the expansion of RTL+ into a comprehensive entertainment experience."
Stephan Schäfer, Co-CEO of RTL Deutschland, says: "After video, music is the most in-demand content category in the streaming market. For this reason, we are very pleased that we won Deezer as a partner and can now go onto the market with the RTL+ Musik app. We will successively be expanding this offer. RTL+ is clearly differentiating itself from the competition in the growing market of streaming."
Jeronimo Folgueira, CEO of Deezer, says: "We are delighted with our great partnership with RTL+ and that we can participate in the further growth of the leading German streaming service provider. This enables us to give millions of German users access to one of the world's most innovative and acknowledged music streaming services. Successful partnerships are a central component of our strategy, and we are proud to be part of the expansion of RTL+ into the first cross-media entertainment platform."
Arnim Butzen, Head of TV at Telekom Deutschland, says: "Our collaboration is a success story for both sides: MagentaTV is a significant driver of subscription sales for RTL+, which is at the same time an important component of our offer. The expansion of RTL+ into the first cross-media entertainment platform makes our partnership with RTL Deutschland even more valuable. We are very much looking forward to continuing this outstanding collaboration."